Purposefully crafted brands that create
REAL IMPACT
Building identities that captivate and inspire attention.
Branding Workflow
An example timeline of brand strategy through to visual identity.
Week 1
Questionnaires
We begin by sending stakeholder questionnaires to gather insights from key team members. Their perspectives help us understand how the brand is perceived internally — and where the collective vision sees it growing next.
Work Involved
Questionnaire Analysis
Competitor Analysis
Research & Immersion
Industry Analysis
Kick Off Meeting Prep
Duration: 3 Weeks
Week 3
Brand Workshop
Next, we’ll facilitate a 2–3 hour video workshop to share insights from our stakeholder research and dive deeper into your brand’s positioning, differentiators, personality, and identity direction.
Work Involved
Video Call Workshop
Mood Board
Meeting Notes & Playback
Duration: 3 Weeks
Week 4
Brand Strategy
Drawing from our research and stakeholder insights, we’ll craft a clear and distinctive brand position anchored by a unifying Big Idea. Alongside this, we’ll define your USPs, manifesto, mission, vision, and values, presenting a range of positioning directions for stakeholder input and refinement.
Work Involved
Brand Strategy & Big Idea
Brand Manifesto
Vision & Mission
Brand Values
Duration: 2 Weeks
Week 4
Tone of Voice
Alongside this, we’ll craft the brand’s voice and narrative — outlining its personality, tone pillars, language style, and practical application. The finalized strategy and voice guidelines will be integrated into your online brand toolkit.'
Work Involved
Tone of Voice Pillars
Brand Personality
Glossary & Vocabulary
How-to Writing Guides
Duration: 3 Weeks
Week 8
Logo & Icon Design
Whether refining an existing logo or crafting a new identity from scratch, we create logo and icon marks driven by purpose and backed by strategic thinking. The result — a mark that defines your place in the industry and distinguishes you from the rest.
Work Involved
Logo Design
Icon Design
Asset Folder Delivery
Duration: 2 Weeks
Week 10
Visual Identity
Once the logo and icon are complete, we’ll extend the exploration into the full brand identity — including color palette, typography, layout style, and visual language. Three unique concept routes will be developed and presented to key stakeholders for feedback and alignment on the preferred direction.
Work Involved
Typography
Colour Palette
Layout Styles
Brand Visuals
Duration: 2 Weeks
Week 14
Brand Guidelines
Your brand positioning, voice, and visual identity will come together in an online brand guidelines platform — a living document that evolves with your brand. It includes downloadable assets and practical guidance to ensure your identity stays consistent and cohesive as you grow.
Work Involved
Verbal Guidelines
Visual Guidelines
Layout Guidelines
Asset Folder Delivery
Duration: 1 Week
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SAMPLE WORK
What our clients are saying
"Our page finally reflects our brand"
“Oura Creatives helped us revamp our online presence and connect better with patients. Our posts now feel authentic, engagement is higher, and our page finally reflects our brand.” - DRP Dental Clinic
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"Oura built a clean, professional website that perfectly fits our brand. We’ve received great feedback and more direct inquiries since launch" - James P., CoreFit Studio
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